CONFERENCE

OPENING

08:30 – 09:00

Registration & Networking

09:00 – 09:15

Welcome Address

CREATIVITY

09:15 – 09:45

Creative Thinking in A Fast Changing Economy

Ryan Han

Innovation Practitioner & Strategist at DBS Experience Strategy

09:45 – 10:15

Positioning & Communicating Your Brand

Sean Loke

Brand Strategist and Business Developer

Kingfisher Recruitment Group

10:15 – 10:45

Design Ethnography in Academia and Industry

Nicholas Teo

Deputy Programme Director of BA (Hons) Communication Design at Singapore Institute of Technology

10:45 – 11:00

Panel Discussion

Moderated by Sharina Khan

Programme Development Director at C-Academy Pte Ltd

11:00 – 11:15

Tea Break

DESIGN

11:15 – 11:45

Business Value by Design

Lawrence Chong

Co-founder and CEO at Consulus Pte Ltd

11:45 – 12:15

Relevance of Service Design in An Increasingly Digitalised & Service-tised World!

Nav Qirti

Founder/Principal at Ideactio Pte Ltd

12:15 – 12:45

Design Language in Product Development

Jervis Chua

Founder/Design Director at Build Republic Limited

12:45 – 13:00

Panel Discussion

Moderated by Sharina Khan

Programme Development Director at C-Academy Pte Ltd

13:00 – 14:00

Break

WORKSHOP

BRANDING

14:00 – 17:00

Branding 101: Transform Your Business Into A Brand

Yulia Saksen

Director & Certified Management Consultant at Creativeans Pte Ltd

 

Do you know the difference between branding and marketing? Is your business commanding premium brand value? Yulia Saksen, co-author of branding book Are You Brand Dead? will conduct a Branding workshop where she will unravel the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your business.

 

Highlights of this MasterClass include:

• What exactly is a brand?

• What great brands do differently from mediocre brands

• The BrandBuilder® methodology to building a strong brand for your business

• How to create the ideal brand position that will differentiate you from your competitors

• How to improve your brand experience through customer journey mapping

• A signed copy of branding book Are You Brand Dead?