Branding 101: Transform Your Business Into A Brand
Director & Certified Management Consultant at Creativeans Pte Ltd
Do you know the difference between branding and marketing? Is your business commanding premium brand value? Yulia Saksen, co-author of branding book Are You Brand Dead? will conduct a Branding workshop where she will unravel the mystery of branding through practical examples and interactive activities, and introduce methodologies so you can build a strong brand for your business.
Highlights of this MasterClass include:
• What exactly is a brand?
• What great brands do differently from mediocre brands
• The BrandBuilder® methodology to building a strong brand for your business
• How to create the ideal brand position that will differentiate you from your competitors
• How to improve your brand experience through customer journey mapping
• A signed copy of branding book Are You Brand Dead?